Dresden Christmas stollen is “Brand of the Century”
20. November 2024
BRAND OF THE CENTURY
Award for German brands of the century
Once again, this traditional biscuit has been included in the encyclopedia “Brands of the Century” published by Zeit-Verlag Deutsche Standards, placing it alongside names such as Melitta, Lufthansa, Rittersport, and Faber-Castell.
The book provides an impressive overview of more than 150 major German brands that stand for consistency, innovation, and sustainability. It presents the icons of the German economy and shows who sets standards in their field. The latest edition celebrated its premiere at the end of November 2024 and has “Transformation” as its theme. “German Standards” has a print run of 30,000 copies. Dr. Florian Langenscheidt has been publishing the book every three years since 2002.
ASSOCIATION HEAD KAROLINE MARSCHALLEK
“Brands are made by people. Our brand and the daily commitment and passion of our bakers are more than just symbolic of the development and preservation of tradition. This award rewards us for our efforts and at the same time confirms the consistent implementation of our strategy for the future.”
